Analysis Report

Beyond Toilet Paper – Essential Products with the Highest Demand Online

A look at best selling categories and brands in the US from a basket of “high priority” goods

Amazon recently announced that it would focus on “delivering items that are a higher priority [for] customers”, at the cost of less essential items, some of which are seeing delays of as much as a month.

This got us wondering – what are these “priority” items? How has demand for these products changed in the days and weeks since the world has been going into lockdown? And which brands have been at the forefront of this evolving demand?

While there isn’t a black and white definition of which goods are considered essential, according to one Reuters news source“Amazon considers baby products; health and household items; beauty and personal care; groceries; and industrial, scientific, and pet supplies as essential products.” We used this as a starting point in an endeavor to dig up answers to our questions. Here’s what we found…

Batteries, vitamins and dishwashing liquid are among the most sought after household products

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