Predicting the Demand of Products Sold Online
Can the demand for an item be predicted before its market launch?
How about 1 month into launch, once the initial numbers are in?
Which signals best prophesy future demand? Can these be controlled?
We set out to answer the questions above using the ~10 billion price & demand signals in our database, and our Universal Product Catalog. Our approach was to build a forecasting model tuned to predict publicly available sales metrics such as sales rank.