A better way to measure your FMCG brand and sales channel performance
Move over Nielsen!
Gathering data about how your FMCG brand is performing can be terribly hard.
If you’ve been through the grind, you’re probably used to working with month old Nielsen data manually gathered from a small group of physical retailers, even as your costs for acquiring these reports pile up. What’s more, as a result of the hassle involved, you’ve probably not given e-commerce much of a thought, especially since it still represents a small percentage of your total sales volume.
We understand this pain … so we’re glad to let you know that we’ve found a solution!